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New Product Development

We utilise a customer-centric new product development approach that focuses on finding new ways to solve problems and create more customer-satisfying experiences.

 

Our clients often rely on technology and latest manufacturing methods, but real success comes from understanding the end customers.

In essence we have 3 major objectives:

  • Help clients differentiate 

  • Solve major problems

  • Offer a compelling value proposition

  • Engage customers directly




We help our clients by utilising various functional ingredients to enhance taste, bind and interact with the meat fibres, allowing them to expand and retain water within them.

These functional ingredients include the following groups

 

Phosphates

  • Improves yield through increased water binding

  • Interacts with muscle fibres for improved emulsification

  • Helps prevent doner from crumbling when heated

  • Increases tenderness in end product

  • Slows down drying


Preservatives

  • Extends the shelf life of product  

  • Soluble in water

  • Prevents oxidative browning


Flavour Enhancers

  • Intensifies the meaty flavour of food

  • Adds a savoury taste to food

  • Less salt needs to be added


Soy

  • A blend of soya based ingredients

  • Excellent fat emulsifying properties

  • High water binding

  • Neutral taste

  • Improves the texture of meat products

  • Increases protein content

  • Enhances moisture retention

  • Excellent water absorption

  • Excellent gelling properties


TVP – Texturised Vegetable Protein

  • Used as a filler material

  • Protein content is equal to meat

  • Contains no fat

  • Replace up to 30% of lean meat with re-hydrated TVP


Starches

  • Cornflour

  • Superfine Rusk

  • Vegetable Fibres

 

Custom mixes for processed meats
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